I read this morning on Agency Spy that Theresa Howard, the ad reporter from USA Today has taken a job at Crispen Porter + Bogusky as a copywriter. This makes so much sense for so many reasons. Not least of which, CPB completely understands that a major part of creating advertising campaigns in a media-fragmented world is finding ways to promote them using unpaid media. A good handle on the press and public relations and what makes campaigns “buzz-worthy” is the key to setting your agency apart.
I am not saying that Theresa is going to be regulated to only working on CPB’s press releases, rather she will have many interesting angles for coming up with advertising ideas that will appeal to both consumers and the press.